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FOX Business
Oct 31, 2013 12:00am EDT
and talking about sports, right? we want to keep it unbiased, talk about play the games. get religion, get race, get everything out of it and rebrand the company. >> wearing black ties. we're both racist. melissa: we're talking about money. what is the best money move for the team? because on one hand they have a lot of investment in the name redskins. that is what everybody identifies with. some estimates are 10 to $20 million to change the name. i think a lot more than that. >> a lot more. rebrand, it's a lot more. merchandising, it is logo and website. you know better than i do, peter about this probably talking half a billion dollars to completely revamp. >> i'm not a money person. i give you anecdotal. i lived in washington and covered washington sports two years. there is not a fan base more passionate than washington fan base, whatever is on logo, whatever merchandise, they will buy it and tickets. merchandise is split between all the teams. ticket sales, parking, going there buying concessssions. that type of thing they're getting so much money from the tv revenue, changing logo i
Search Results 0 to 1 of about 2 (some duplicates have been removed)